Is Having a Logo for Your Church Really Important?

[fa icon="calendar"] June 13, 2016 / by Ray Van Gilst

brand_identityWe have a lot of resources a Central Pacific District to help you, depending on your need. Our goal is to continue to develop those resources so that we can give you what you need to help your church thrive. One of the people we are tapping for training is Kaley Basham of Church of the Foothills in Cameron Park, California. Kaley has her own web and logo development business/ministry called Afresh.

She has been doing some training with our district staff as well since we are moving into the Mac computer world in our operations. She has done an excellent job. (I am getting the hang of Mac, which I thought was impossible. You really CAN teach an old dog new tricks!) Learn some of Kaley’s tips in her article excerpt featured below:

“Why is having a well-designed logo for my church so important?” you might be asking. I’ll turn it around and say “Why would it not be?”

When it comes to successful businesses, you bet there is an eye-catching, recognizable logo that is representing a strong brand, right? So why would we, for one second, toss logo design for church to the wayside? If successful businesses include effective logo design, then shouldn’t it be that way for churches too? After all, we are Christ’s coworkers (1 Cor 3:9).

Here’s for a bold statement: Your logo for your church is even more important than any business logo because the work you do on this earth for Christ is exceedingly more important than any other business you do here on earth.

Now that we have that established, let’s look at what logos do. A logo is not defined by what it is, but what it does.

1. It creates recognition and identity for your church.

2. We are called to be fishers of men, right? Your logo is a form of bait. It holds a powerful ability to draw people in, reaching more than you might be able to otherwise. Why? Because people are visual beings and are attracted to good design. When people see a church that visually presents itself well, they are prompted to engage.

3. It sparks trust. When people see the intentionality, thoughtfulness, and care you put into your visuals, it tells them that you hold the same intentionality, thoughtfulness, and care throughout all areas of your church and ministry.

Common logo mistakes

Using outlines, gradients, and drop shadows.

These design effects are outdated. If your logo is outdated, they’ll assume other areas of your church are, too. If you’re still using any of these, it’s time to update to a more modern, flat design. It’s important to keep up with design trends to continually attract those in your community, especially youth and the next generation, so you can have the opportunity to connect them to Jesus.

You show your logo in a variety of colors in other visuals

This refers to whatever matching pieces you are putting your logo on. This severely harms your logos ability to build recognition for your church, confuses the brand, and disrupts all consistency in the brand – and consistency is key to building trust.

To get the full list get the full list of 10 Mistakes Many People Make With Their Logo (The Church Edition) go to afreshcompany.com/churches.

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Why Church Leaders Should Use Caution When Posting on Social Media

Discover the Secret to a Healthy Church

Topics: Equipping